Coverart for item
The Resource Black ops advertising : native ads, content marketing, and the covert world of the digital sell, Mara Einstein

Black ops advertising : native ads, content marketing, and the covert world of the digital sell, Mara Einstein

Label
Black ops advertising : native ads, content marketing, and the covert world of the digital sell
Title
Black ops advertising
Title remainder
native ads, content marketing, and the covert world of the digital sell
Statement of responsibility
Mara Einstein
Creator
Author
Subject
Language
eng
Summary
Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content
Pace
Tone
http://library.link/vocab/ext/novelist/bookUI
10535144
Cataloging source
YDXCP
http://library.link/vocab/creatorName
Einstein, Mara
Dewey number
659.109
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Advertising
  • Internet advertising
  • Subliminal advertising
  • Viral marketing
http://bibfra.me/vocab/lite/titleRemainder
native ads, content marketing and the covert world of the digital sell
Label
Black ops advertising : native ads, content marketing, and the covert world of the digital sell, Mara Einstein
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 209-244)
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
20 cm
Extent
244 pages
Isbn
9781944869007
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)943593990
  • ocn943593990
  • OCoLC
Label
Black ops advertising : native ads, content marketing, and the covert world of the digital sell, Mara Einstein
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 209-244)
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
20 cm
Extent
244 pages
Isbn
9781944869007
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)943593990
  • ocn943593990
  • OCoLC

Library Locations

    • EBRPL - Main LibraryBorrow it
      7711 Goodwood Blvd., Baton Rouge, LA, 70806, US
      30.443886 -91.107152
    • Jones Creek Regional Branch LibraryBorrow it
      6222 Jones Creek Rd., Baton Rouge, LA, 70817, US
      30.396369 -91.018216
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