The Resource Black ops advertising : native ads, content marketing, and the covert world of the digital sell, Mara Einstein
Black ops advertising : native ads, content marketing, and the covert world of the digital sell, Mara Einstein
Resource Information
The item Black ops advertising : native ads, content marketing, and the covert world of the digital sell, Mara Einstein represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in East Baton Rouge Parish Library.This item is available to borrow from 2 library branches. This resource has been enriched with EBSCO NoveList data.
Resource Information
The item Black ops advertising : native ads, content marketing, and the covert world of the digital sell, Mara Einstein represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in East Baton Rouge Parish Library.
This item is available to borrow from 2 library branches.
This resource has been enriched with EBSCO NoveList data.
- Summary
- Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content
- Language
- eng
- Label
- Black ops advertising : native ads, content marketing, and the covert world of the digital sell
- Title
- Black ops advertising
- Title remainder
- native ads, content marketing, and the covert world of the digital sell
- Statement of responsibility
- Mara Einstein
- Language
- eng
- Summary
- Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content
- http://library.link/vocab/ext/novelist/bookUI
- 10535144
- Cataloging source
- YDXCP
- http://library.link/vocab/creatorName
- Einstein, Mara
- Dewey number
- 659.109
- Index
- no index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/resourcePreferred
- True
- http://library.link/vocab/subjectName
-
- Advertising
- Internet advertising
- Subliminal advertising
- Viral marketing
- http://bibfra.me/vocab/lite/titleRemainder
- native ads, content marketing and the covert world of the digital sell
- Label
- Black ops advertising : native ads, content marketing, and the covert world of the digital sell, Mara Einstein
- Bibliography note
- Includes bibliographical references (pages 209-244)
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Dimensions
- 20 cm
- Extent
- 244 pages
- Isbn
- 9781944869007
- Isbn Type
- (pbk.)
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- System control number
-
- (OCoLC)943593990
- ocn943593990
- OCoLC
- Label
- Black ops advertising : native ads, content marketing, and the covert world of the digital sell, Mara Einstein
- Bibliography note
- Includes bibliographical references (pages 209-244)
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Dimensions
- 20 cm
- Extent
- 244 pages
- Isbn
- 9781944869007
- Isbn Type
- (pbk.)
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- System control number
-
- (OCoLC)943593990
- ocn943593990
- OCoLC
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.ebrpl.com/portal/Black-ops-advertising--native-ads-content/aRMOQXU-m74/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.ebrpl.com/portal/Black-ops-advertising--native-ads-content/aRMOQXU-m74/">Black ops advertising : native ads, content marketing, and the covert world of the digital sell, Mara Einstein</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.ebrpl.com/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.ebrpl.com/">East Baton Rouge Parish Library</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.ebrpl.com/portal/Black-ops-advertising--native-ads-content/aRMOQXU-m74/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.ebrpl.com/portal/Black-ops-advertising--native-ads-content/aRMOQXU-m74/">Black ops advertising : native ads, content marketing, and the covert world of the digital sell, Mara Einstein</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.ebrpl.com/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.ebrpl.com/">East Baton Rouge Parish Library</a></span></span></span></span></div>
