Coverart for item
The Resource Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne

Label
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Title
Blue ocean strategy
Title remainder
how to create uncontested market space and make the competition irrelevant
Statement of responsibility
W. Chan Kim, Renée Mauborgne
Creator
Contributor
Subject
Language
eng
Summary
"Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim and Mauborgne argue that tomorrow's leading companies will succeed not by battling competitors, but by creating "blue oceans" of uncontested market space ripe for growth. Such strategic moves - termed "value innovation" - create powerful leaps in value for both the firm and its buyers, rendering rivals obsolete and unleashing new demand." "Blue Ocean Strategy provides a systematic approach to making the competition irrelevant. In this frame-changing book, Kim and Mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. Examining a wide range of strategic moves across a host of industries, Blue Ocean Strategy highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies."--BOOK JACKET
Cataloging source
DLC
Dewey number
658.8/02
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Label
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne
Link
http://www.loc.gov/catdir/toc/ecip0422/2004020857.html
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (p. [223]-229) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy
Dimensions
25 cm
Extent
xv, 240 pages
Isbn
9781591396192
Isbn Type
(hardcover : alk. paper)
Lccn
2004020857
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • ocm56421900
  • OCoLC
Label
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne
Link
http://www.loc.gov/catdir/toc/ecip0422/2004020857.html
Publication
Copyright
Bibliography note
Includes bibliographical references (p. [223]-229) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy
Dimensions
25 cm
Extent
xv, 240 pages
Isbn
9781591396192
Isbn Type
(hardcover : alk. paper)
Lccn
2004020857
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • ocm56421900
  • OCoLC

Library Locations

    • River Center Branch LibraryBorrow it
      120 St. Louis St., Baton Rouge, LA, 70802, US
      30.446665 -91.187910
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