The Resource Dethroning the king : the hostile takeover of Anheuser-Busch, an American icon, Julie MacIntosh
Dethroning the king : the hostile takeover of Anheuser-Busch, an American icon, Julie MacIntosh
Resource Information
The item Dethroning the king : the hostile takeover of Anheuser-Busch, an American icon, Julie MacIntosh represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in East Baton Rouge Parish Library.This item is available to borrow from 1 library branch. This resource has been enriched with EBSCO NoveList data.
Resource Information
The item Dethroning the king : the hostile takeover of Anheuser-Busch, an American icon, Julie MacIntosh represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in East Baton Rouge Parish Library.
This item is available to borrow from 1 library branch.
This resource has been enriched with EBSCO NoveList data.
- Summary
- "The takeover of one of the most well-known and beloved American brands, second only to Disney in popularity, by a Belgian company actually controlled by Brazilians is a fascinating drama that went largely unreported in 2008, coming as it did in the midst of a economic crisis of unimaginable proportions. When the dust settles, there will be questions, if not curiosity in how it was pulled off and how Americans let one of their most treasured brands be captured by foreigners. An American family dynasty will surely take the blame for their poor management, familial infighting, and just plain bizarre behavior. Once lauded by the beer industry (from factory workers to distributors) and virtually the entire state of Missouri, the Busch family name is now mud, Augie III despised and Augie IV a laughingstock. From the very local heart of the heartland to the European continent to Brazil, the story of the takeover of Anheuser-Busch by InBev, a Belgian company actually controlled by Brazilians, is fascinating, wide-reaching, and profound. It presaged America's dwindling political and financial dominance, coming just before the economic crisis of 2008 exploded, taking down great U.S. financial institutions and virtually the entire U.S. auto industry. Few even noticed that Bud, the king of beers (and Rolling Rock and Michelob, and so on) had been captured in the midst of such carnage. Julie MacIntosh, the leading reporter worldwide covering the story, toiled away breaking news and breaking down sources. Much of her reporting for the FT ended up being cut to give space to the economic crisis, at the time a far larger story. Now that things are starting to return to normal, questions are being asked but the news cycle has moved on. Now is the perfect time for a book that uncovers the story behind the takeover to show exactly how InBev pulled it off and the missteps the Busch family and AB board made. Sure to be a great narrative of a classic dynasty taken down, this book will also become required reading in business courses worldwide. As business has become all about brands, then getting the right brands is the new game of business. Dethroning the King is a corporate caper and a classic case study in how to get the brand."--
- Language
- eng
- Extent
- xix, 380 pages, 8 unnumbered pages of plates
- Contents
-
- Prologue.
- Cast of Characters.
- Author's Note.
- The Game is Afoot.
- Crazy and Lazy at Loggerheads.
- The Colossus.
- Selling the American Dream.
- The Fourth Abides.
- The Hunter's Frozen Trigger Finger.
- A Babe in the Woods.
- The Old Gobi Desert Trick.
- Mr. Brito Goes to Washington.
- Angry Bedfellows.
- The Board: August, August, and Augusta.
- The Montagues and the Busches.
- A Seller from "Hello".
- Put Up or Shut Up.
- A Long Way from St. Louis.
- A Toast on Both Sides.
- Cash Out or Hunker Down.
- Epilogue.
- Notes.
- Acknowledgments.
- About the Author.
- Index
- Isbn
- 9780470592700
- Label
- Dethroning the king : the hostile takeover of Anheuser-Busch, an American icon
- Title
- Dethroning the king
- Title remainder
- the hostile takeover of Anheuser-Busch, an American icon
- Statement of responsibility
- Julie MacIntosh
- Language
- eng
- Summary
- "The takeover of one of the most well-known and beloved American brands, second only to Disney in popularity, by a Belgian company actually controlled by Brazilians is a fascinating drama that went largely unreported in 2008, coming as it did in the midst of a economic crisis of unimaginable proportions. When the dust settles, there will be questions, if not curiosity in how it was pulled off and how Americans let one of their most treasured brands be captured by foreigners. An American family dynasty will surely take the blame for their poor management, familial infighting, and just plain bizarre behavior. Once lauded by the beer industry (from factory workers to distributors) and virtually the entire state of Missouri, the Busch family name is now mud, Augie III despised and Augie IV a laughingstock. From the very local heart of the heartland to the European continent to Brazil, the story of the takeover of Anheuser-Busch by InBev, a Belgian company actually controlled by Brazilians, is fascinating, wide-reaching, and profound. It presaged America's dwindling political and financial dominance, coming just before the economic crisis of 2008 exploded, taking down great U.S. financial institutions and virtually the entire U.S. auto industry. Few even noticed that Bud, the king of beers (and Rolling Rock and Michelob, and so on) had been captured in the midst of such carnage. Julie MacIntosh, the leading reporter worldwide covering the story, toiled away breaking news and breaking down sources. Much of her reporting for the FT ended up being cut to give space to the economic crisis, at the time a far larger story. Now that things are starting to return to normal, questions are being asked but the news cycle has moved on. Now is the perfect time for a book that uncovers the story behind the takeover to show exactly how InBev pulled it off and the missteps the Busch family and AB board made. Sure to be a great narrative of a classic dynasty taken down, this book will also become required reading in business courses worldwide. As business has become all about brands, then getting the right brands is the new game of business. Dethroning the King is a corporate caper and a classic case study in how to get the brand."--
- http://library.link/vocab/ext/novelist/bookUI
- 371271
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- MacIntosh, Julie
- Dewey number
- 338.8/3663420973
- Illustrations
-
- illustrations
- plates
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/resourcePreferred
- True
- http://library.link/vocab/subjectName
-
- Anheuser-Busch, inc
- Busch family
- Consolidation and merger of corporations
- http://bibfra.me/vocab/lite/titleRemainder
- the hostile takeover of Anheuser-Busch, an American icon
- Label
- Dethroning the king : the hostile takeover of Anheuser-Busch, an American icon, Julie MacIntosh
- Link
- Bibliography note
- Includes bibliographical references (p. 351-364) and index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type MARC source
- rdacontent
- Contents
- Prologue. -- Cast of Characters. -- Author's Note. -- The Game is Afoot. -- Crazy and Lazy at Loggerheads. -- The Colossus. -- Selling the American Dream. -- The Fourth Abides. -- The Hunter's Frozen Trigger Finger. -- A Babe in the Woods. -- The Old Gobi Desert Trick. -- Mr. Brito Goes to Washington. -- Angry Bedfellows. -- The Board: August, August, and Augusta. -- The Montagues and the Busches. -- A Seller from "Hello". -- Put Up or Shut Up. -- A Long Way from St. Louis. -- A Toast on Both Sides. -- Cash Out or Hunker Down. -- Epilogue. -- Notes. -- Acknowledgments. -- About the Author. -- Index
- Dimensions
- 24 cm
- Extent
- xix, 380 pages, 8 unnumbered pages of plates
- Isbn
- 9780470592700
- Isbn Type
- (hb)
- Lccn
- 2010032279
- Media category
- unmediated
- Media MARC source
- rdamedia
- Other physical details
- illustrations
- System control number
-
- (OCoLC)607989139
- 1/554857
- OCoLC
- Label
- Dethroning the king : the hostile takeover of Anheuser-Busch, an American icon, Julie MacIntosh
- Link
- Bibliography note
- Includes bibliographical references (p. 351-364) and index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type MARC source
- rdacontent
- Contents
- Prologue. -- Cast of Characters. -- Author's Note. -- The Game is Afoot. -- Crazy and Lazy at Loggerheads. -- The Colossus. -- Selling the American Dream. -- The Fourth Abides. -- The Hunter's Frozen Trigger Finger. -- A Babe in the Woods. -- The Old Gobi Desert Trick. -- Mr. Brito Goes to Washington. -- Angry Bedfellows. -- The Board: August, August, and Augusta. -- The Montagues and the Busches. -- A Seller from "Hello". -- Put Up or Shut Up. -- A Long Way from St. Louis. -- A Toast on Both Sides. -- Cash Out or Hunker Down. -- Epilogue. -- Notes. -- Acknowledgments. -- About the Author. -- Index
- Dimensions
- 24 cm
- Extent
- xix, 380 pages, 8 unnumbered pages of plates
- Isbn
- 9780470592700
- Isbn Type
- (hb)
- Lccn
- 2010032279
- Media category
- unmediated
- Media MARC source
- rdamedia
- Other physical details
- illustrations
- System control number
-
- (OCoLC)607989139
- 1/554857
- OCoLC
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.ebrpl.com/portal/Dethroning-the-king--the-hostile-takeover-of/jF92-QzymfU/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.ebrpl.com/portal/Dethroning-the-king--the-hostile-takeover-of/jF92-QzymfU/">Dethroning the king : the hostile takeover of Anheuser-Busch, an American icon, Julie MacIntosh</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.ebrpl.com/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.ebrpl.com/">East Baton Rouge Parish Library</a></span></span></span></span></div>
