The Resource The Librarian's nitty-gritty guide to content marketing, Laura Solomon

The Librarian's nitty-gritty guide to content marketing, Laura Solomon

Label
The Librarian's nitty-gritty guide to content marketing
Title
The Librarian's nitty-gritty guide to content marketing
Statement of responsibility
Laura Solomon
Title variation
Content marketing
Creator
Author
Subject
Genre
Language
eng
Summary
  • "Laura Solomon will help you give a compelling answer to your patron's question, "What's in it for me?" with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics for the library context; Elements of an editorial calendar for sustainable content; How to create once and re-purpose many times; 5 common mistakes and how to avoid them; Template for creating personas; First-hand accounts from library marketers"--
  • Solomon examines the most common online mistakes she has seen in libraries, and encourages readers to take a long, hard look at what their library does online. Are you trying to please the patrons or someone in administration? Are your internal guidelines for posting online outdated? Is your website a promotional tool for the library, or an attempt to make your library a true part of the community you serve? Answering these questions could be the start to a new outlook in content marketing
Assigning source
Provided by publisher
Cataloging source
N$T
http://library.link/vocab/creatorDate
1967-
http://library.link/vocab/creatorName
Solomon, Laura
Dewey number
021.7
Illustrations
illustrations
Index
index present
Language note
Text in English
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Libraries
  • Relationship marketing
  • Libraries
  • Organizational effectiveness
Label
The Librarian's nitty-gritty guide to content marketing, Laura Solomon
Link
Instantiates
Publication
Note
OverDrive eBook
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 105-110) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Get over yourself -- Should you care about content marketing? (yeah, probably.) -- Identifying your audience(s) -- Planning not to fail -- Writing so people might give a damn -- Common mistakes: getting better, going forward -- Are you actually succeeding? (and how do you know?) -- Afterword
Dimensions
unknown
Extent
1 online resource (v, 120 pages)
File format
unknown
Form of item
online
Isbn
9780838914359
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
61F32679-E7AF-4B92-927B-3A2C1DB207FC
System control number
  • (OCoLC)951678223
  • ocn951678223
Label
The Librarian's nitty-gritty guide to content marketing, Laura Solomon
Link
Publication
Note
OverDrive eBook
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 105-110) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Get over yourself -- Should you care about content marketing? (yeah, probably.) -- Identifying your audience(s) -- Planning not to fail -- Writing so people might give a damn -- Common mistakes: getting better, going forward -- Are you actually succeeding? (and how do you know?) -- Afterword
Dimensions
unknown
Extent
1 online resource (v, 120 pages)
File format
unknown
Form of item
online
Isbn
9780838914359
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
61F32679-E7AF-4B92-927B-3A2C1DB207FC
System control number
  • (OCoLC)951678223
  • ocn951678223

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