The Resource The search : how Google and its rivals rewrote the rules of business and transformed our culture, John Battelle

The search : how Google and its rivals rewrote the rules of business and transformed our culture, John Battelle

Label
The search : how Google and its rivals rewrote the rules of business and transformed our culture
Title
The search
Title remainder
how Google and its rivals rewrote the rules of business and transformed our culture
Statement of responsibility
John Battelle
Title variation
How Google and its rivals rewrote the rules of business and transformed our culture
Creator
Subject
Genre
Language
eng
Summary
[In this book, the author] explores the history of Web search companies and portals, including AltaVista, GoTo, Excite, Lycos, and, to a fuller extent, Yahoo. However, his primary focus is the development of Google and its search technology. An introductory look at basic online search technology segues to an examination of Google's own search algorithms. Interviews with Google founders Sergey Brin and Larry Page and CEO Eric Schmidt provide insight into the corporate rationale of Google. For the most part, the examination of Google is neutral. However, the author directly challenges the company's acquiescent stance on online censorship in China as well as Google's ambiguous privacy policy, and in so doing, directly challenges the company's motto "Don't be evil." [The author] contrasts Google's initial venture as primarily a search company to its ever-increasing forays into media development and delivery. The implications of the industry's research into smarter searches, through the development and application of personalized, predictive, and semantic technologies, are also discussed. An easy-to-read and well-organized examination of Google's history, this book is for computer science and business collections as well as for general readers.-http://www.booksinprint.com
Cataloging source
TEFOD
http://library.link/vocab/creatorDate
1965-
http://library.link/vocab/creatorName
Battelle, John
Dewey number
338.7/6102504/0973
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Google (Firm)
  • Internet industry
  • Web search engines
  • Internet searching
  • Information society
Label
The search : how Google and its rivals rewrote the rules of business and transformed our culture, John Battelle
Link
http://overdrive.ebrpl.com/ContentDetails.htm?ID=FF54A5C4-4F00-4A5F-991E-0CAA2B1A774D
Instantiates
Publication
Note
  • OverDrive eBook
  • Electronic resource
Bibliography note
Includes bibliographical references (pages [287]-299) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The database of intentions -- Who, what, where, why, when? and how (much)? -- Search before Google is born -- Google -- A billion dollars, one nickel at a time: the Internet gets a new subsiness model -- Google 2000-2004: zero to $3 billion in five years -- The search economy -- Search, privacy, government, and evil -- Google goes public -- Google today, Google tomorrow -- Perfect search
Dimensions
24 cm
Dimensions
unknown
Extent
311 pages
Form of item
online
Isbn
9781429522168
Isbn Type
(electronic bk. : Mobipocket Reader)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (OCoLC)456580281
  • ocn456580281
  • OCoLC
Label
The search : how Google and its rivals rewrote the rules of business and transformed our culture, John Battelle
Link
http://overdrive.ebrpl.com/ContentDetails.htm?ID=FF54A5C4-4F00-4A5F-991E-0CAA2B1A774D
Publication
Note
  • OverDrive eBook
  • Electronic resource
Bibliography note
Includes bibliographical references (pages [287]-299) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The database of intentions -- Who, what, where, why, when? and how (much)? -- Search before Google is born -- Google -- A billion dollars, one nickel at a time: the Internet gets a new subsiness model -- Google 2000-2004: zero to $3 billion in five years -- The search economy -- Search, privacy, government, and evil -- Google goes public -- Google today, Google tomorrow -- Perfect search
Dimensions
24 cm
Dimensions
unknown
Extent
311 pages
Form of item
online
Isbn
9781429522168
Isbn Type
(electronic bk. : Mobipocket Reader)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (OCoLC)456580281
  • ocn456580281
  • OCoLC

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