East Baton Rouge Parish Library

Startupland, how three guys risked everything to turn an idea into a global business, Mikkel Svane, Carlye Adler

eng

Includes bibliographical references and index

index present

non fiction

Startupland

dictionariesbibliography

1904285462

Mikkel Svane, Carlye Adler

how three guys risked everything to turn an idea into a global business

"Startupland is the story of Zendesk, founded in the kitchen of a Copenhagen loft, and now a 500-person company with customers in 140 countries and one of the hottest companies in Silicon Valley. Zendesk provides customer service software to major clients. Much like Zendesk's mission itself--to remove the friction, the barriers and the mystery in order to make software easier and more approachable--this book removes some of the myths about startups and startup founders. Instead of making things murky and complicated, this book inspires and empowers you to follow your own dream and create your own story. This book makes you want to go out and do something--not just because there's an opportunity in the market, or a path to make money, but because you want to build something that you believe in, are determined to design your own destiny, and understand that what you do matters. While there are books by consultants who tell you how to build businesses, or entrepreneurs now running billion dollar businesses, there are few books from people still in the trenches who acutely remember what it was like. Startupland is indispensable reading for all entrepreneurs who want to make their ideas the next big thing."--, Provided by publisher

Cover; Title Page; Copyright; Contents; Foreword by Alexia Tsotsis; Introduction: The Pursuit of Happiness; Chapter 1 The Honeymoon; Beautifully Simple, Round One; Importing the Internet from America; The Danger in Riding Market Waves or Going Kaput; There Are Second Chances; An Ignored Idea; Boring Is Beautiful; Timing Is Everything; Chapter 2 The Salad Days; Working from Home and Actually Working; Money Isn't Only in Your Bank Account; It's Also in Your Head; Startups Are Fragile; What's in a Name?; You Lose Some, You Win Some; Going Live; Making Sales Self-ServiceFinding Customers When You Have No Idea Where to Find ThemInstantly Iterating the Idea; Chapter 3 Going for Broke; Hat in Hand; How to Ask Your Friends for Money-And Stay Friends; Eleventh-Hour Surprise; Making Irrevocable Mistakes with People Who Matter; Chapter 4 The Bubble Redux; More Business 101: Hire People You Know!; When Things Go Wrong; Curbing Anxiety: Unexpected business advice! How to get over a fear of flying and make business travel semi-palatable.; Chapter 5 The Game Is Not Over; Second Chances Again!; Jamaica Plain, or Things Are Not as Good as They SoundLearning What Makes a Great VCFostering Your VC Relationship; Entrepreneurship Is Filled with Paranoia; Chapter 6 Coming to America; Building the Home Team; Picking Your First Employees; Customer Support from the Inside; Customer Support Secrets; Make It Personal; Women Get More Responses; It's All about the Conversation; Becoming the Shiny New Thing; Settling In; Moving Again; Chapter 7 Go West; Office Space: Real Estate Lessons Learned the Hard Way; Starting Over, Again; Scaling Snafus; Hiring: American Style; Hiring. Our Unconventional (Possibly Illegal) Hiring Checklist.; Hire AthletesHire TravelersHire Women; Hire People Who Are Not Offended by Swearing; Hire for Attitude; Hire for Authenticity; Hire for Differences, Not Similarities; Home at Last (Or Location Matters); Chapter 8 Growing Up; Onboarding Talent and Trying to Look Like a Pro; Some Tricks on How to Hire People Who Can Do What You Can't; Every Little Thing You Do Matters; Treat Customers with Love and Respect; Don't Overestimate Your Importance in the Customer's Life; Consider the Entire Customer Experience; Recognize the Right Relationships and Adapt; Be Something Actual Humans Can Relate To; Be TransparentEmpower Your People to Do What's BestPut a Face on Your Customers; Mo Money, Mo Problems; Sorry. We Messed Up.; Chapter 9 Innocence Lost; Shifting Your Strategy and Feeling Fine about It; Moving Up, Moving Out, Making Different Choices . . .; ... And Sometimes Pissing Off Your Friends and Alienating Your Best Employees; Learning to Edit the Authentic Self; The Most Important Management Secret I Only Just Learned; Some Final Thoughts on How We Changed; Chapter 10 Going to the Show; Ignoring Conventional Wisdom; Road Warriors: How to Survive an IPO Road Show; Determining How Much You're Worth

Startup landStart-up landHow three guys risked everything to turn an idea into a global business