East Baton Rouge Parish Library

Speed, safety, and comfort, the origins of Delta Air Lines, James John Hoogerwerf

Label
Speed, safety, and comfort, the origins of Delta Air Lines, James John Hoogerwerf
Language
eng
Bibliography note
Includes bibliographical references and index
Index
index present
Literary Form
non fiction
Main title
Speed, safety, and comfort
Nature of contents
dictionariesbibliography
Oclc number
1402279084
Responsibility statement
James John Hoogerwerf
Sub title
the origins of Delta Air Lines
Summary
"In Speed, Safety, and Comfort: The Origins of Delta Air Lines, former Delta Boeing 767 captain and aviation historian James John Hoogerwerf traces the evolution and growth of one of America's most successful airlines. Delta's story began during the early twentieth century with the fight against the cotton-devouring boll weevil, which devastated the southern economy and compelled scientists to formulate calcium arsenate powder to eradicate the invasive pest. To aid in the elimination effort, Huff Daland Dusters, a military aircraft manufacturer, constructed the first plane specifically designed to dispense the poison from the air. The crop duster proved so effective that the company rebranded as Delta Air Service in 1925, focusing more on providing commercial services, including the transport of government mail and a variety of goods. Four years later, Delta began flying its first passengers from its hub in Monroe, Louisiana, eventually establishing routes crisscrossing the southeastern United States. By the eve of World War II, the firm had assumed the familiar Delta Air Lines name and boasted forward-thinking management, a modern fleet of aircraft, and increased revenue from passenger ticket sales. Now headquartered in Atlanta, Delta counts itself among the oldest and largest airlines in the world, with nearly 90,000 employees and more than 5,400 flights per day. Delta's expansion and survival are anomalies in an industry historically dominated by government and special interests. Hoogerwerf's masterful history of Delta's beginnings underscores the company's contribution to agriculture, southern industrialization, and the development of commercial aviation in the United States"--, Provided by publisher
Table Of Contents
The South, Cotton, and the Boll Weevil -- Dusting from the Air -- A Corporate Pioneer in the Delta -- The Eagle and the Condor -- Harold Ross Harris's Insight -- Airmail and the West Coast Project -- Metamorphosis -- Delta Air Service, Inc. -- Branching Out
Classification
Content
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