Bibliograph

Seeing through a donor's eyes, how to make a persuasive case for everything from your annual drive to your planned giving program to your capital campaign, by Tom Ahern

Type

Label

Seeing through a donor's eyes, how to make a persuasive case for everything from your annual drive to your planned giving program to your capital campaign, by Tom Ahern

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Seeing through a donor's eyes

Nature of contents

bibliography

Oclc number

298128749

Responsibility statement

by Tom Ahern

Sub title

how to make a persuasive case for everything from your annual drive to your planned giving program to your capital campaign

Table Of Contents

And if you are in a capital campaign -- Types of cases : a shopping guide -- Why you matter to donors -- Writing a fabulous case is easy -- The case writing process : an overview -- Day 1 : gather your pile of information -- Also on day 1 : decide about interviews -- Day 2 : conduct your interviews -- What kinds of interview questions -- Day 3 : skim the cream -- Wanted : emotional triggers and benefits -- Day 4 : the internal case emerges -- Day 5: start writing -- What do we call it? -- The marketing brief : your skeleton -- Writing ills' the doctor is in -- Telling your story -- Prepare to be browsed -- Make your case bigger than you -- Put it in a nutshell, too -- Take your prospect on a verbal tour -- How you say things does matter -- The cherry on top -- The call to action -- The role of visuals -- "I'll know a great case when I see it" -- Reality check

Classification