Search engine optimization all-in-one for dummies, by Bruce Clay and Susan Esparza ; foreword by Danny Sullivan
Type
Label
Search engine optimization all-in-one for dummies, by Bruce Clay and Susan Esparza ; foreword by Danny Sullivan
Language
eng
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
Search engine optimization all-in-one for dummies
Nature of contents
dictionaries
Oclc number
1646176420
Responsibility statement
by Bruce Clay and Susan Esparza ; foreword by Danny Sullivan
Series statement
For dummies
Summary
"If you have a business, you want your Web site to show up quickly when people search for what you're selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You'll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content"--Resource description page
Table Of Contents
How search engines work -- Keyword strategy -- Competitive positioning -- SEO Web design -- Creating content -- Linking -- Optimizing the foundations -- Analyzing results -- International SEO -- Search marketing