The ad-makers, how the best TV commercials are produced, Tom von Logue Newth
Type
Label
The ad-makers, how the best TV commercials are produced, Tom von Logue Newth
Language
eng
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
The ad-makers
Nature of contents
dictionaries
Oclc number
1869478955
Responsibility statement
Tom von Logue Newth
Sub title
how the best TV commercials are produced
Summary
The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing, and editing, the filmmakers tell the stories behind the making of some of the world's top commercials. Each chapter includes an overview of best practice and a host of images-stills from the spots themselves and c
Table Of Contents
Introduction -- TV advertising in the Internet Age -- Stages from conception to distribution -- Corporate conception to creative -- Overall campaign plan -- Product identity, message, and audience -- The agency takes over -- Refining the conceptual deck -- Interview: Agency CEO Luke Mugliston -- Preproduction -- Scripting and storyboarding -- Development of vision with production company and director -- Logistics -- Interview: Executive producer David Lyons -- Interview: Director Fredrik Bond -- Interview: production designer John Ebden -- Interview: agency producer Chris Harrison -- Interview: storyboard artist Corran Brownlee -- The shoot -- Logistics -- The onset of digital -- Interview: director Daniel Kleinman -- Interview: director Bruce MacWilliams -- Interview: cinematographer Arturo Smith -- Interview: director of photography Ben Seresin -- Post-production -- Editing -- Digital effects and animation -- Interview: visual effects and CGI supervisor Dan Seddon -- Interview: editor Steve Gandolfi -- New horizons -- Life beyond television -- Television re-imagined -- New possibilities -- An industry adapts -- Less money, less time
resource.variantTitle
How the best television commercials are produced