Color forecasting for fashion, Kate Scully, Debra Johnston Cobb
Type
Label
Color forecasting for fashion, Kate Scully, Debra Johnston Cobb
Language
eng
Bibliography note
Includes bibliographical references and index
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
Color forecasting for fashion
Nature of contents
bibliographydictionaries
Oclc number
1883127903
Responsibility statement
Kate Scully, Debra Johnston Cobb
Series statement
Portfolio skills
Summary
Color is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the color choice wrong and an entire range can stay on the racks. So, how do colors arrive on the runway or the sales floor and why do different companies all seem to choose similar colors each season? The answer lies in the work of the huge color forecasting industry. Color Forecasting for Fashion breaks down the forecasting process--from how to put together a color palette to color theory and the way that colors behave--and helps you to build the combination of research and intuitive skills that a successful designer or forecaster needs
Table Of Contents
What is color forecasting? -- Why and how has color forecasting evolved? -- The language of color -- Understanding color cycles -- Color forecasting tools and methodologies -- Color application -- Intuition and inspiration in color forecasting