East Baton Rouge Parish Library

Email and Newsletter Marketing Foundations., with Megan Adams

Label
Email and Newsletter Marketing Foundations., with Megan Adams
Language
eng
Characteristic
videorecording
Main title
Email and Newsletter Marketing Foundations.
Responsibility statement
with Megan Adams
Runtime
43
Summary
Add email to your marketing mix. Get strategies, tips, and expert training to create email marketing campaigns that engage and convertMany digital marketers consider email marketing to be an essential component of their company's marketing mix. To get your desired return on investment-and to ensure your company maintains a positive reputation-you have to do it right. In this course you can learn how to craft an email marketing campaign that works. Professional marketer and marketing trainer Megan Adams offers tips on building your email lists, choosing themes, creating effective messaging, building newsletters, and analyzing and optimizing your campaigns. The course features MailChimp, but the strategies apply to any email marketing service provider. By the end, you'll have a new tool to drive traffic to your website, engage new audiences, and grow your business
Technique
live action

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