Bibliograph

Black ops advertising, native ads, content marketing and the covert world of the digital sell, Mara Einstein

Type

Label

Black ops advertising, native ads, content marketing and the covert world of the digital sell, Mara Einstein

Language

eng

Bibliography note

Includes bibliographical references (pages 209-244)

Index

no index present

Literary Form

non fiction

Main title

Black ops advertising

Nature of contents

dictionariesbibliography

Oclc number

960041599

Responsibility statement

Mara Einstein

Sub title

native ads, content marketing and the covert world of the digital sell

Summary

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. Itâ#x80;#x99;s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of Â#x93;sponsored content, â#x80;#x9D; a strategy whereby advertisers have become publishers and publishers create advertisingÂ#x97;all under the guise of unbiased information. Covert selli

Classification