Lego takes customers' innovations further, Michela Beretta, Linus Dahlander, Lars Frederiksen, Arne Thomas
Type
Label
Lego takes customers' innovations further, Michela Beretta, Linus Dahlander, Lars Frederiksen, Arne Thomas
Language
eng
Bibliography note
Includes bibliographical references
Index
no index present
Literary form
non fiction
Main title
Lego takes customers' innovations further
Nature of contents
bibliographydictionaries
Oclc number
11404062676
Responsibility statement
Michela Beretta, Linus Dahlander, Lars Frederiksen, Arne Thomas
Summary
Lego Group's crowdsourced innovation strategies have long been a model for open innovation. New research into how the company has advanced its practice of integrating customer communities into its idea-generation process yields additional lessons in how to integrate customer input into product development, and how to nurture creative customer communities