Bibliograph

Chocolates on the pillow aren't enough, reinventing the customer experience, Jonathan M. Tisch ; with Karl Weber

Type

Label

Chocolates on the pillow aren't enough, reinventing the customer experience, Jonathan M. Tisch ; with Karl Weber

Language

eng

Bibliography note

Includes bibliographical references (pages 235-249) and index

Index

index present

Literary Form

non fiction

Main title

Chocolates on the pillow aren't enough

Nature of contents

dictionariesbibliography

Oclc number

162131941

Responsibility statement

Jonathan M. Tisch ; with Karl Weber

Sub title

reinventing the customer experience

Table Of Contents

Introduction : the Hotelier's secret -- The problem and the solution -- What happened to my customers? -- Engineering the total customer experience -- Reimagining the customer experience -- Reimagining the sale : creating customers who are happy to buy -- The hospitable organization : turning customers into guests -- Home away from home : the art of welcoming customers -- Haven wanted : providing security in an unsafe world -- Open-door policy : the challenge of transparency -- One size does not fit all : the new art of customization -- Let me introduce you : customer communities in an interactive world -- High-tech goes high-touch : using the Internet to go global and go local -- Everyone is welcome : the challenges of customer diversity -- Your best, and a little bit more : offering something extra to your customers -- Afterword : a challenge that never ends -- Endnotes -- Index

Classification