East Baton Rouge Parish Library

How to Write Copy That Sells, Edwards, Ray

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How to Write Copy That Sells, Edwards, Ray
Language
eng
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Main title
How to Write Copy That Sells
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Oclc number
11290495269
Responsibility statement
Edwards, Ray
Summary
Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash-including copywriters, freelancers, and entrepreneurs. In this book, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail. You'll also discover the universal hidden structure behind all persuasive copy; how to avoid the most common copywriting mistakes; a simple technique for writing copy that's easy to read; how to write powerful short copy for social media; sample headlines, bullet points, and openings; and much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic
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