The handbook of global user research, edited by Robert M. Schumacher
Type
Label
The handbook of global user research, edited by Robert M. Schumacher
Language
eng
Bibliography note
Includes bibliographical references and index
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
The handbook of global user research
Nature of contents
dictionarieshandbooksbibliography
Oclc number
1664571200
Responsibility statement
edited by Robert M. Schumacher
Summary
Usability research is a global phenomenon. The world might be growing smaller, but that hasn't prepared usability practitioners for working globally. Aspects of the testing process differ from culture to culture. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. Researchers have to know how to deal with differences in:*Language *Culture *Design sense *Testing philosophies *Skill sets These can be formidable issues. What often goes less noticed, bu
Table Of Contents
Foundations and definition -- Project management -- Preparation -- Fieldwork -- Analysis and reporting -- Global user research methods -- User research throughout the world -- The role of professional organizations in user research -- The impact of culture on user research -- Closing thoughts