East Baton Rouge Parish Library

Branding for Designers., with Sean Adams

eng

videorecording

Branding for Designers.

with Sean Adams

98

Learn about the history of branding and the key elements involved in designing a brand, from conducting market research to creating logos and identity systemsBranding goes beyond logos, brochures, and website designs. Branding is a complete system for communicating a company's unique message. In this course, Sean Adams asks designers to move past one-off projects and partner with their client on a holistic branding approach. The lessons he provides help explain exactly what branding is, underline the importance of research and problem-solving in design, and define how branding elements like logos, wordmarks, icons, and color palettes all work together to tell a brand's story. He also shows how to hand off branding systems to clients and provide the documentation and long-term support to sustain their brands far into the future

live action