Bibliograph

Marketing plans in action, a step-by-step guide for libraries, archives, and cultural organizations, Amanda L. Goodman

Type

Label

Marketing plans in action, a step-by-step guide for libraries, archives, and cultural organizations, Amanda L. Goodman

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Marketing plans in action

Nature of contents

handbooksbibliography

Responsibility statement

Amanda L. Goodman

Sub title

a step-by-step guide for libraries, archives, and cultural organizations

Table Of Contents

Getting started -- Learn about your organization -- Get notified of marketing requests -- Set up project management -- Content creation -- Staff training and interactions -- Who are your users? -- Tracking and reports -- Outside contacts -- Bonus insights

Classification