Bibliograph

The Librarian's nitty-gritty guide to content marketing, Laura Solomon

Type

Label

The Librarian's nitty-gritty guide to content marketing, Laura Solomon

Language

eng

Bibliography note

Includes bibliographical references (pages 105-110) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

The Librarian's nitty-gritty guide to content marketing

Nature of contents

bibliographydictionaries

Oclc number

951678223

Responsibility statement

Laura Solomon

Summary

"Laura Solomon will help you give a compelling answer to your patron's question, "What's in it for me?" with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics for the library context; Elements of an editorial calendar for sustainable content; How to create once and re-purpose many times; 5 common mistakes and how to avoid them; Template for creating personas; First-hand accounts from library marketers"--, Provided by publisherSolomon examines the most common online mistakes she has seen in libraries, and encourages readers to take a long, hard look at what their library does online. Are you trying to please the patrons or someone in administration? Are your internal guidelines for posting online outdated? Is your website a promotional tool for the library, or an attempt to make your library a true part of the community you serve? Answering these questions could be the start to a new outlook in content marketing

Table Of Contents

Get over yourself -- Should you care about content marketing? (yeah, probably.) -- Identifying your audience(s) -- Planning not to fail -- Writing so people might give a damn -- Common mistakes: getting better, going forward -- Are you actually succeeding? (and how do you know?) -- Afterword

resource.variantTitle

Content marketing

Classification