Bibliograph

Anticipate, knowing what customers need before they do, Bill Thomas & Jeff Tobe

Type

Label

Anticipate, knowing what customers need before they do, Bill Thomas & Jeff Tobe

Language

eng

Bibliography note

Includes bibliographical references and index

Index

index present

Literary Form

non fiction

Main title

Anticipate

Nature of contents

dictionariesbibliography

Oclc number

809456974

Responsibility statement

Bill Thomas & Jeff Tobe

Sub title

knowing what customers need before they do

Table Of Contents

Strategy: creating and destroying customer value -- Doing the right things for the wrong reasons -- Not all customers are good customers -- When customers speak who hears them? -- Input is vital but involvement multiplies the value -- It takes two to be engaged -- Customer focus is a process, not an event -- Culture, the soft stuff is the hard stuff -- Managing change, performance and talent -- Leveraging your culture and value chain

Classification