East Baton Rouge Parish Library

Marketing during a Crisis., with Brad Batesole and Madecraft

Label
Marketing during a Crisis., with Brad Batesole and Madecraft
Language
eng
Characteristic
videorecording
Main title
Marketing during a Crisis.
Responsibility statement
with Brad Batesole and Madecraft
Runtime
30
Summary
Learn how to reposition your brand during a crisis, take immediate action, reevaluate the landscape, and understand the new consumer mindsetAs a crisis unfolds, marketers and brands face a new reality: their strategies must change. The marketing approaches that were already in motion will no longer work, and new plans must be drafted from the ground up. In this course, learn how to reposition your brand during a crisis, what marketing steps to take immediately, how to reevaluate the landscape, and approaches to understand the new consumer mindset. This course was created by Madecraft. We are pleased to host this content in our library
Technique
live action

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