Bibliograph

Hello, my name is awesome, how to create brand names that stick, Alexandra Watkins

Type

Label

Hello, my name is awesome, how to create brand names that stick, Alexandra Watkins

Language

eng

Index

index present

Literary Form

non fiction

Main title

Hello, my name is awesome

Nature of contents

dictionaries

Oclc number

1886106710

Responsibility statement

Alexandra Watkins

Series statement

A BK Business book

Sub title

how to create brand names that stick

Summary

"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"--, Provided by publisherEvery year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test-two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells

Table Of Contents

Cover; Contents; Preface; Introduction; 1 SMILE: The 5 Qualities of a Super-Sticky Name; 2 SCRATCH: The 7 Deadly Sins; 3 Domains: Strategies, Secrets, and Silliness; 4 Creative Brief: Your Brand Name Road Map; 5 Brainstorming: How to Be an Idea Machine; 6 Name Review: 12 Rules for Building Consensus; 7 Name Changes: Pros and Cons; Resources; The How Awesome Is My Name Self-Assessment Tool; Trademarking; Logos & Identity Design; Service Providers; Acknowledgments; Index; A; B; C; D; E; F; G; H; I; K; L; M; N; O; P; R; S; T; U; V; W; About Eat My Words; About the Author; Ask Alexandra

Classification

Creator