Bibliograph

The AMA handbook of public relations, Robert L. Dilenschneider ; foreword by Maria Bartiromo

Type

Label

The AMA handbook of public relations, Robert L. Dilenschneider ; foreword by Maria Bartiromo

Language

eng

Abstract

The AMA Handbook of Public Relations is written to help professionals merge their traditional and Web-based campaigns while protecting their clients, companies, and themselves against harmful attention

Bibliography note

Includes bibliographical references

Index

no index present

Literary Form

non fiction

Main title

The AMA handbook of public relations

Nature of contents

bibliographydictionaries

Oclc number

864825707

Responsibility statement

Robert L. Dilenschneider ; foreword by Maria Bartiromo

Table Of Contents

Prerequisites for digital communications. Websites ; Blogs and microblogs ; Monitoring the Internet ; Measurement : why, what, how ; Internet risks and security -- Reaching out. Media relations ; Trade media ; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government relations ; Travel and tourism ; Investor relations ; The annual report -- Making it happen. Speeches as unique signatures ; Composing presentations ; Talk : formal or familiar ; Bylined material : in all media ; Market research -- Appendix. Tactics for keeping up digitally

resource.variantTitle

Public relationsHandbook of public relationsAmerican Management Association handbook of public relations

Classification