Bibliograph

Sports marketing, careers off the field, by Brian C. Peterson

Type

Label

Sports marketing, careers off the field, by Brian C. Peterson

Language

eng

Bibliography note

Includes bibliographical references (page 62) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Sports marketing

Nature of contents

bibliography

Oclc number

904335893

Responsibility statement

by Brian C. Peterson

Series statement

Careers off the field

Sub title

careers off the field

Summary

Marketing encompasses more than just flashing a symbol at a potential customer or selling products. Sports marketing uses marketing techniques to expose their brands to the general public

Table Of Contents

Analytics, sports stats & more -- Coaching & scouting -- Health careers in sports -- Sports agent -- Sports arena & event management -- Sports broadcasting -- Sports marketing -- Sports media relations -- Sportswriting and sports photography -- Working in college sports

Target audience

adolescent

Classification