Bibliograph

Sway, the irresistible pull of irrational behavior, Ori Brafman and Rom Brafman

Type

Label

Sway, the irresistible pull of irrational behavior, Ori Brafman and Rom Brafman

Language

eng

resource.accompanyingMatter

technical information on music

Form of composition

not applicable

Format of music

not applicable

Literary text for sound recordings

other

Main title

Sway

Music parts

not applicable

Oclc number

297150151

Responsibility statement

Ori Brafman and Rom Brafman

Sub title

the irresistible pull of irrational behavior

Summary

Like the bestselling Blink and Freakonomics, this lively narrative is a fresh view of the world, explaining the previously inexplicable and revealing hidden influences on human decision-making. A Harvard Business School student pays over $200 for a $200 bill. Washington, DC commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do? Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, brothers Ori and Rom Brafman reveal the dynamic forces that act on us repeatedly over time, affecting nearly every aspect of our personal and business lives. They show how we are sabotaged by loss aversion (going to great lengths to avoid perceived losses), the diagnosis bias (ignoring evidence that contradicts our initial take on a person or situation), and commitment (even when a plan isn't working, we are reluctant to change course). Weaving together colorful stories--about dot-com millionaires, game show audiences, NBA coaches, and the US Supreme Court--tours the flip side of reason and points us toward a more rational life

Transposition and arrangement

not applicable

Classification