Contemporary issues in digital marketing, [edited by] Outi Niininen
Label
Contemporary issues in digital marketing, [edited by] Outi Niininen
Note
O'Reilly
Acquisition source address
Taylor & FrancisO'Reilly MediaOverDrive, Inc.
resource.biographicalOrHistoricalData
Outi Niininen teaches Digital Marketing at the University of Jyvs̃kyl ̃School of Business and Economics. Her research explores the use of digital technology across the Expanded Marketing Mix to understand how people interact with surrounding environment. Outi's research has been published in, for example, Industrial Marketing Management, Journal of Business Research, Tourism Management, Tourism Analysis, Journal of Travel and Tourism Marketing and Journal of Services Marketing and she is the Co-editor in Chief for Evolving Pedagogy. Outi won the Education Publishing Awards Australia (EPAA) in the category: Tertiary (Adaptations): Teaching and Learning Resource for her Marketing Principles book in 2015.
resource.doi
10.4324/9781003093909
Form Of Item
online
Isbn
9781003093909
Lccn
2021030263
Physical Description
1 online resource
Specific Material Designation
remote
Stock number
97810030939099781000488494EC271BFA-BBB8-4EF1-A84F-227EB3A6EE60
System control number
(OCoLC)1260692364
Cover Art