Bibliograph

Hungry start-up strategy, creating new ventures with limited resources and unlimited vision, Peter S. Cohan

Type

Label

Hungry start-up strategy, creating new ventures with limited resources and unlimited vision, Peter S. Cohan

Language

eng

Bibliography note

Includes bibliographical references and index

Index

index present

Literary Form

non fiction

Main title

Hungry start-up strategy

Nature of contents

bibliographydictionaries

Oclc number

1815288019

Responsibility statement

Peter S. Cohan

Series statement

A BK business book

Sub title

creating new ventures with limited resources and unlimited vision

Summary

A celebrated professor and practitioner of entrepreneurship provides the definitive handbook on entrepreneurial strategy. Based on more than 150 case studies of successful business that started from the ground up

Table Of Contents

Six start-up choices. Setting goals: what makes you hungry? -- Picking markets: feed your customers and they'll feed you -- Raising capital: maintain your fighting weight -- Building the team: whom do you invite to the table? -- Gaining share: satisfy your customers' cravings -- Adapting to change: don't let others eat your lunch -- Implications for stakeholders. Straight talk from start-up capital providers -- Can big companies train entrepreneurs? -- Resources

Classification