Bibliograph

Business stripped bare, adventures of a global entrepreneur, Richard Branson

Type

Label

Business stripped bare, adventures of a global entrepreneur, Richard Branson

Language

eng

Index

index present

Literary Form

non fiction

Main title

Business stripped bare

Nature of contents

dictionaries

Oclc number

813317882

Responsibility statement

Richard Branson

Sub title

adventures of a global entrepreneur

Summary

"In his trademark charismatic and honest style, Richard Branson shares the inside track on some of his greatest achievements over 40 years in business as well as the lessons he has learned from his setbacks. In Business Stripped Bare he discusses why he took on one of the world's biggest superbrands, how he built Virgin Mobile USA into the fastest growing company in history to reach a billion dollars in revenue, faster than Microsoft, Google or Amazon.com, and how he is the only person in the world to have built seven billion-dollar companies from scratch in seven completely different sectors. Richard tells the story behind the launch of Virgin America, his new airline in the USA, how Virgin Galactic is set to initiate a new era of space tourism from a spaceport deep in the Mojave desert, and what he has learned about business from a diverse group of leaders, including Nelson Mandela, Jack Welch, Herb Kelleher, Steve Jobs and the founders of Google. He also shares his thoughts on the changing face of the global economy and how businesses worldwide need to work together to tackle environmental challenges and invest in the future of our world. Combining invaluable advice with remarkable and candid inside stories, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or just starting out in the business world, Richard strips down business to show how you can succeed and make a difference"--Pub. description

Table Of Contents

Introduction ---- People: Find Good People-Set Them Free --- Brand: Flying the Flag --- Delivery: Special Delivery --- Learning from Mistakes and Setbacks: Damage Report --- Innovation: A Driver for Business --- Entrepreneurs and Leadership: Holding on and Letting Go --- Social Responsibility: Just Business --- Epilogue: Success

resource.variantTitle

Adventures of a global entrepreneur

Classification