Incoming Resources
- The big moo, Seth Godin
- Everybody writes, your new and improved go-to guide to creating ridiculously good content, Ann Handley
- Lanmarq, la nueva economía de las marcas latinas analizada por expertos en "branding", Gonzalo Brujó (coordinador) ; prólogo de John D. Wren
- Absolute value, what really influences customers in the age of (nearly) perfect information, Itamar Simonson and Emanuel Rosen
- The 6 disciplines of agile marketing, proven practices for more effective marketing and better business results, Jim Ewel
- Lead generation for dummies, by Dayna Rothman ; foreword by Jon Miller, cofounder of Marketo
- Chasing cool, standing out in today's cluttered marketplace, Noah Kerner, Gene Pressman
- This is marketing, Seth Godin
- Inspire!, why customers come back, Jim Champy
- Principles of strategic communication, Derina Holtzhausen, Jami A. Fullerton, Bobbi Kay Lewis and Danny Shipka
- All you need is a good idea!, how to create marketing messages that actually get results, Jay H. Heyman
- Influencer marketing for dummies, by Kristy Sammis, Cat Lincoln, and Stefania Pomponi with Jenny Ng ; edita Gassmann Rodriguez, and Judy Zhou
- Marketing, by Jeanette McMurtry, MBA
- Retail 101, the guide to managing and marketing your retail business, by Nicole Reyhle and Jason Prescott
- Marketing synchronisé, Tinelli, Marco
- The ultimate marketing & PR book, understand your customers, master digital marketing, perfect public relations, Eric Davies, Nick Smith, Brian Salter
- Growth hacker marketing, Ryan Holiday
- Think before you engage, 100 questions to ask before starting a social media marketing campaign, Dave Peck
- The Gap Between the Vision for Marketing and Reality, Korsten, Peter
- Growth dynamics in new markets, improving decision making through simulation model-based management, Martin F.G. Schaffernicht & Stefan N. Groesser
- Connected by design, 7 principles of business transformation through functional integration, Barry Wacksman, Chris Stutzman
- Don't think pink, what really makes women buy--and how to increase your share of this crucial market, Lisa Johnson, Andrea Learned
- Freemium economics, leveraging analytics and user segmentation to drive revenue, Eric Benjamin Seufert
- Marketing outrageously, how to increase your revenue by staggering amounts!, Jon Spoelstra ; foreword by Mark Cuban
- The definitive guide to entertainment marketing, bringing the moguls, the media, and the magic to the world, Al Lieberman and Patricia Esgate
- Growing a business, Film Ideas, Inc
- Le marketing du coach, René-David Hadjadj ; sous la direction de François Delivré
- How to Kill a Unicorn, Payne, Mark
- ROI in marketing, the design thinking approach to measure, prove, and improve the value of marketing, Jack J. Phillips, Frank Q. Fu, Patricia Pulliam Phillips, and Hong Yi
- Digital marketing all-in-one, by Stephanie Diamond
- Retail anarchy, a radical shopper's adventures in consumption, Sam Pocker
- Direct selling for dummies, by Belinda Ellsworth
- Conversational marketing, why conversations create the best customer experience, grow leads, and shorten sales cycles, David Cancel, Dave Gerhardt
- The business of influence, reframing marketing and PR for the digital age, Philip Sheldrake
- Get in the game, how to level up your business with gaming, esports, and emerging technologies, Jonathan Stringfield
- Powerful social media, branding, PR practices
- What clients love, a field guide to growing your business, Harry Beckwith
- Think like a marketer, what it really takes to stand out from the crowd, the clutter, and the competition, by Lauron Sonnier
- The fusion marketing bible, fuse traditional media, social media, and digital media to maximize marketing, Lon Safko
- Sell local, think global, 50 innovative ways to make a chunk of change and grow your business, by Olga Mizrahi
- Copy, copy, copy, how to do smarter marketing by using other peoples ideas, Mark Earls
- Leading creative teams, management career paths for designers, developers, and copywriters, Eleazar Hernández
- Shopper intimacy, a practical guide to leveraging marketing intelligence to drive retail success, Rick DeHerder and Dick Blatt
- Connected by design, 7 principles of business transformation through functional integration, Barry Wacksman and Chris Stutzman
- They ask you answer, a revolutionary approach to inbound sales, content marketing, and today's digital consumer, Marcus Sheridan ; foreword by Krista Kotrla
- Play bigger, how pirates, dreamers, and innovators create and dominate markets, Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
- Marketing lessons from the Grateful Dead, what every business can learn from the most iconic band in history, David Meerman Scott & Brian Halligan ; [photographs by Jay Blakesberg]
- Free, the future of a radical price, Chris Anderson
- Inbound pr, the pr agency's manual to transforming your business with inbound, Iliyana Stareva
- True alignment, linking company culture with customer needs for extraordinary results, Edgar Papke