Creativity and innovation for managers, Brian Clegg
Type
Label
Creativity and innovation for managers, Brian Clegg
Language
eng
Bibliography note
Includes bibliographical references (pages 103-108) and index
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
Creativity and innovation for managers
Nature of contents
dictionariesbibliography
Oclc number
1474951924
Responsibility statement
Brian Clegg
Summary
Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field both in the UK and the US. By concentrating on the essentials, Creativity and Innovation In Brief is a waffle-free approach to creativity, providing a quick action focused and accessible insight into a complex topic. It provides; - a practical approach to business creativity without the hype; - an agenda for making innovation happen in your business - a real world view. What is business creativity and how can it benefit your company? How to avoid the pitfalls of creativity and innovation Practical and action-focused
Table Of Contents
Innovation In-brief; Innovation emerges; The mechanics of innovation; The innovation powerhouses; Swamps and alligators; The innovation programme; Innovation in context; Innovation SWOT; Innovation agenda; Finding out more; Index