Want to Make Better Decisions? Start Experimenting, Max H. Bazerman
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Want to Make Better Decisions? Start Experimenting, Max H. Bazerman
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non fiction
Main title
Want to Make Better Decisions? Start Experimenting
Nature of contents
dictionaries
Oclc number
11235827042
Responsibility statement
Max H. Bazerman
Summary
Big tech companies such as Google and Booking.com are running tens of thousands of experiments annually, and other businesses are following their lead. Here's how to use experiments in your company to better evaluate customer offerings and policies, test new ideas and innovations, develop and refine decision frameworks, and establish reliable facts in uncertain conditions and ambiguous situations
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